Traditional art forms are things you cannot win; you can only experience them.
Video games can be measured as art of imitation nature and reality. Games and entertainment art grows better the more it improves or alters nature through a passage through what we might call the artist's soul, or vision. Video games are nothing if not experiential. They are visuals and music and poetry all wrapped up into a single package. A video game isn't just a game—it is a controlled passage through an overwhelming aesthetic experience.